Mike Dignam Demographics

As our chosen artist is Mike Dignam, I decided to look into his demographics and get to know his audience and how he has developed his appreciation and type of audience. At now 23 years old, mike has received a lot of attention through his music and has highly developed his popularity through Web 2.0 as social networking sites such as Twitter and Facebook have been widely used by his target audience, therefore giving him an advantage in gaining followers. I first found Mike when I was scanning through Spotify where I was listening to some similar artists and Spotify suggested some artist that were related to his style of music. I watched a few videos of his work via YouTube, of him singing some covers of songs which I really enjoyed.

 Focusing on his way of gaining popularity through Twitter, he has over 11,500 followers, which shows that he is fairly known around the UK.

 From looking at his followers and picking a random a bunch of them, I found out that the majority of them are girls, perhaps due to the love songs he writes and his masculinity. It appears only a few males follow him.











I then looked at his YouTube page and discovered that he is fairly known through YouTube as he has gained over 8,000 subscribers and regularly updates his page with recent gig videos and covers that he has made of popular songs in the charts.
Looking at the representation of his YouTube page,  it seems that he has provided his fans with a UK "Heart to Heart Tour" where he travels around the UK not only performing to a small number of people but meeting and greeting them which gives the pleasure of him and his fans of gaining appreciation.

I also took a look at some of the comments some of his viewers and fans have made below his videos. I looked at one of his most popular songs 'Great Escape' which has gained over 56,000 views. The comments include positive opinions such as; "Wow this is amazing", "Can't wait for the tour!", "Quality" and similar others.

All these positive responses say that Mike is a popular musician with a reliable fan base and this shows that our audience is of a similar type and age.