Music Video Analysis -Editing and Camera

Beyonce - Single Ladies

The music video for 'Single Ladies' by Beyonce is very well known due to the classic dance routine and the formation of three girls with the main spotlight upon Beyonce. Beyonce's music is highly popular all over the world and is known as an inspiring icon to the youth today. Her genre is generally R&B and Pop which is how she attracts her target audience from young teenagers to 40 year old's. Beyonce's music video for 'Single Ladies' is known as her signature as an artist due to her hair and the dance routine that most of the public today would have seen.

Camera and Editing

• Establishing shot at beginning (fading in from a blackout) sets the scene of a dance stage where the audience will see Beyonce and two dancers dancing in sync to the music, which brings out the sex appeal of the video due to little clothing, heels and the way the artist is dancing.
• Close ups on Beyonce's face, hand with metal on (indicating the robot theme), clothing and the lighting which helps the audience to focus their eyes on Beyonce not the other two dancers as much. 
• Panning around the performers demonstrates the convincing side of the video as it shows the artist from all angles and that she's actually dancing.
• Close ups to longs shots to show the comparison between Beyonce and the other two dancers.
• Some low angles shown to demonstrate the power, the spot light on Beyonce also supports this.
• Eye line - the audience eyes will be drawn to the centre of the screen in which the singer will be. The different clothing of the singer also supports this as you notice the contrast to the dancers. 
• Master shot shown throughout - Three ladies seen through a long shot to draw out the sex appeal and give contrast to the background as they are in black, bold colours. 

Music Video Analysis

Black Eyed Peas - Where is the Love?

The video for the song 'Where is the Love?' is generally about the fight against racism, war and terrorism that is affecting the world. The message demonstrates how respect and love has vanished as well as bringing over the message of bombing and discriminations which is an important factor within our youth and society today. The Black Eyed Peas show this through a narrative in their music video which is accompanied by their hip hop/RnB genre that they are known for.

The group's video was shot in Los Angeles and released in 2003 and features the band, children and the general public in L.A spreading the message of the song by acting the song at times instead of the group which helps target the endangered society. The lyrics also help identify what the band are trying to bring across to their audiences and through the particular language used in the lyrics helps the target audience to relate to the song.

The target audience for this song and video would be not only teenagers but adults as well (12-50 yr olds) due to the modern approach from the band as well as the mature issues they are trying to emphasise. Also the audiences can be from all different racial backgrounds as the overall message of the video is to make everyone aware of the issues involved in racism. Therefore this video should help and attract awareness of the population, targeting all sorts of people.

Camera Angles and Editing

• During the chorus of 'Where is the Love?', the Black Eyed Peas have chosen to involve the public through synchronised editing which brings on a great effect for the video. By including children and adults of different ethnicities, it helps to highlight the message the band is trying to bring across as the raised issues are affecting the public who are singing in the chorus. Also to have a greater effect for the video, they have included close ups to show detail of the emotion in the face. 
• At the beginning of the video, a hand held camera is used to not only make filming easier but it helps make the audience feel as though they are part of it all. By using a hand held camera, they were able to track along the road showing men in black running and capture the audience with a close up of the sign of the question mark.
• Like other music videos nowadays, the music has been synchronised with the cutting rate, therefore increasing the emphasism on the message and the sound. 

Mise En Scene

• Question mark motif used throughout the message to get across the issue of racism. The motif is used by Fergie, other band members and the public pasting the image all around L.A in different locations. This adds mystery to the video because the audience will be intrigued as to why they are doing this. 
• Dark clothing to portray the danger, and black, dark van also adds to that. The video is also portrayed through a news report style due to the microphones and speakers on/in the van, this helps imply how important the issue they are trying to get through is. 
• There is a negative stereotypical outlook on the black community at the beginning of the music video and with the mise en scene, it adds to the negative portrayal. 

Sound

• Diagetic sound is used in the music video such as when three quarters of the band are in the van singing through the microphones to the community but non diagetic sound is also used in parts when showing crimes and the public.