This long shot from the the Ben Howard music video Keep Your Head Up shows genre characteristics such as the naturalistic effect of the background with the trees and the sun rising. This supports the genre he portrays which is Folk Indie due to the acoustic styled music and natural characteristic. In this screenshot from the music video, they have used a orange coloured filter over the shot to create a warming image to match the sound of the song and the filter has also made the background of the trees more bold which helps the listeners to focus more on the artist in the video.
2. There is a relationship between lyrics and visual:
This medium shot from Kanye West's music video Good Life ft. T-Pain shows the artist as well as the lyrics of the song being in the centre of the shot. This shows that the music video is all about him and his lyrics . The visual representation is also shown throughout the video which allows the audience to know exactly what Kanye means in the song. This particular video helps to demonstrate a relationship between the lyrics and the visual representation.
In 'Ed Sheeran- A Team', there is a definite relationship between the video and the music. The video is of a girl who has reached rock bottom and is selling herself to pay for her drug addiction. This goes perfectly with the music as it is essentially about drugs and the video helps to portray the emotion that the music is trying to get across. Indie music tends to have a video that goes perfectly with the music, as the music nearly always has a meaning behind it. Creating a relationship between the music and the visuals helps enhance the meaning of the music.
4. Demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work:
This music video for the Gorillaz song Feel Good Inc ft. De La Soul shows how record labels want close ups on the artist to show their motifs. This is shown especially on this close up shot of one of the characters of the band. This is especially iconic for the band Gorillaz due to them being all about the animated characters and not having an image of them individually. So this makes the record label portray an iconic image for the band.
5. They frequently reference to notion of looking and particularly voyeuristic treatment of the female body:
In the music video Blurred Lines by Robin Thicke ft. Pharrell Williams & T.I, women are portrayed as the centre of attention throughout the video demonstrated by close ups on the female's faces. This makes the audience be drawn to the females also due to the men in the video having a voyueristic effect upon feminism as their eyes are on the women.
6. Intertextual reference of other artists products and texts
One example of intertextual reference in a music video is in 'Lady GaGa - Just Dance', where Akon another pop artist is featured in the video sitting on a sofa. This refers to the fact that he helped produce the music with Lady Gaga. Intertextual reference is used often with a variety of different artists, it helps associate artists with different genres and different types of people.
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