Our group decided to pitch our song to a Focus Group where in return they wrote down there thoughts, ideas and reactions to our song, which we can turn into ideas for our Music Video.
One of the main features that many of our focus group members brought up was the theme of a Love Story including: Boy and Girl, Relationship, Romance, Young Love and Break-Up. This leads us to believe that a key convention of our Music Video and Genre will be Lost Love.
Our Location will be an 'all natural' location as the majority of our Audience said that it would be best in a: field, river, beach, forest and include natural lighting and filters such as the sunrise and moonlight. An idea of rain was also brought forward to enhance the fact the song is sad but the nature element is till there.
A convention we thought up in our original planning was that of 'flashbacks' or looking back to the couples memories together, the focus group also thought this up, without the influence of us, which increases our ambition to use this element in our music video.
The Mise-En-Scene of our Video will include a scruffy casual look from the Artists and a guitar will also be present throughout to bring the music and talent of the Artist to the audience.
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