Types Of Audiences

Types Of Audiences from annahigginson

Magazine Advert

To provide some promotion for our chosen artist, we need to design and create a magazine advert for Mike and his music. This will present various tour dates upcoming, promotion on albums/singles, and the artists particular image. In order to succeed with this, we need to conduct some research into this area and find some similar artists/bands that have created an magazine advert so we can gain some knowledge of the concept.

Digipack

To go with our artists music video and help promote his music, we will make a digipack for Mike Dignam's music which will be an important factor when connecting the artist to their audience. This will provide the target audience with an idea of the singer's image (along with his other media texts) and convey a style/genre of the artist through the presentation. In order for our digipack to be appropriate for our chosen artist, we need to facilitate some research into various digipacks from various genres to how the inlays are projected. Our digipack needs to include a front cover, back cover, spine, disc cover, inlays and all the appropriate text and images that are required.

Similar Artists Demographics

Artists that are similar to our chosen acoustic indie singer Mike Dignam, include:

- Ben Howard

- Jack Johnson

- Mumford and Sons (as their genre)

- Joshua Radin

- John Mayer

- Nick Camillo

- Jason Mraz

- Ed Sheeran 

- Paolo Nutini

To help provide knowledge about our target audience for our music video and genre, I will look into the demographics of some of the artists listed above by looking on their Facebook pages, Twitter, YouTube etc. 

Joshua Radin

Joshua Radin is known for his guitar in hand, acoustic indie genre and generally writes lyrics about love and girls, therefore this could be a good artist to look into. From looking at Joshua Radin's band page on Facebook, I noticed that compared to his twitter account he has more 'likes' than followers which may indicate that his listeners tend to keep up to date with his music via Facebook more than Twitter. The statistics also shows on his Facebook 'likes' that the "most popular age group" is 18-24 and with over 300,000 likes, it indicates that the majority of that number are between that age group. 

When looking into his Twitter page, I looked at the first few followers that he has and noticed there are probably more females than males but there are also a good amount of male followers. This suggests that we should be aiming for similar genders and ages but maybe focusing at females more.

However the Facebook page demonstrates that the majority of listeners live in Los Angeles, United States but this could be due to Joshua originating from there. Although this shows that our English artist will have more English listeners than from other origins. 

His YouTube video of his song 'Winter' shows the amount of views it has had which is very high of over 7 million. This indicates that his music is popular via YouTube, however he hasn't created many music videos for his songs.

Ben Howard

Ben Howard is very well known in the UK rather than Joshua Radin due to him being brought up in Cornwall, UK. He is known for his upbeat but relaxing acoustic music who has various audiences ranging from teenagers to adults.
From looking at his Facebook page I noticed that he has over 500, 000 'likes' on his band page which includes the majority of the 'likes' being aged 18-24 again. The Facebook page also shows the area in which most of the 'likes' come from which is London. 

When looking at his Twitter page, I realised the same outcome appeared to Joshua Radin's, that he has less followers than 'likes' however this could be because his target audiences like listening to his music but tend not to keep up to date on his career, tours and lifestyle etc. The followers of Ben's Twitter page also feature an equal mix of males and females unlike Joshua Radin mainly containing female listeners.


When looking at Ben's video comments underneath the music video 'Keep Your Head Up' on YouTube, I saw that there are a lot of complimentary comments about the video and how the camera men have filmed it, for example the use of the "fun" water slide in the video demonstrated something different for Indie and kept the young audience interested and entertained. The comments beneath the video include, "That looks so fun", "This video just gave me life", "Love the water slide" which suggests why they prefer that genre to other genres, that lip syncing hasn't got to be a huge part of the video and that a 'fun' side of a video is a good aspect to consider especially as our music choice includes an upbeat chorus.

Mike Dignam Demographics

As our chosen artist is Mike Dignam, I decided to look into his demographics and get to know his audience and how he has developed his appreciation and type of audience. At now 23 years old, mike has received a lot of attention through his music and has highly developed his popularity through Web 2.0 as social networking sites such as Twitter and Facebook have been widely used by his target audience, therefore giving him an advantage in gaining followers. I first found Mike when I was scanning through Spotify where I was listening to some similar artists and Spotify suggested some artist that were related to his style of music. I watched a few videos of his work via YouTube, of him singing some covers of songs which I really enjoyed.

 Focusing on his way of gaining popularity through Twitter, he has over 11,500 followers, which shows that he is fairly known around the UK.

 From looking at his followers and picking a random a bunch of them, I found out that the majority of them are girls, perhaps due to the love songs he writes and his masculinity. It appears only a few males follow him.











I then looked at his YouTube page and discovered that he is fairly known through YouTube as he has gained over 8,000 subscribers and regularly updates his page with recent gig videos and covers that he has made of popular songs in the charts.
Looking at the representation of his YouTube page,  it seems that he has provided his fans with a UK "Heart to Heart Tour" where he travels around the UK not only performing to a small number of people but meeting and greeting them which gives the pleasure of him and his fans of gaining appreciation.

I also took a look at some of the comments some of his viewers and fans have made below his videos. I looked at one of his most popular songs 'Great Escape' which has gained over 56,000 views. The comments include positive opinions such as; "Wow this is amazing", "Can't wait for the tour!", "Quality" and similar others.

All these positive responses say that Mike is a popular musician with a reliable fan base and this shows that our audience is of a similar type and age.

Meeting and Early Planning of Music Video

In our most recent meeting in class, my group and I started brainstorming ideas for our music video which would decipher the image of the artist through this. We thought of a rough idea for the whole video and different effects and cuts that could be used. Due to media and technological convergence, artists need to promote and advertise themselves more harder than ever as a lot more of the population use media platforms to view them. Therefore we need to be positive about the structure of the music video as this will be viewed by the audience of Mike on YouTube.
We started to think about 'how are we going to market our product and provide the right image portrayal of our chosen artist?'

Below shows the brainstorming board we created in class to demonstrate our initial ideas for the music video:-

Finding a Music Artist..