Daughter

Daughter are an indie folk rock band originating from London. The band consist of the main singer Elena Tonra, guitarist Igor Haefeli and drummer Remi Aguilella. The trio are a very recent Indie band which only released EPs in 2010 and 2011, but in March this year (2013), they released their first full album 'If You Leave'. Their image is like other Indie artists' images, for example they use positive, light and natural colours in their album covers but make sure they seem personal to the target audiences. Their music is soft and slow yet has the natural beat of the drum with the acoustics of the guitarists. The target audience would be from teenagers aged 15 to adults that want to be relaxed with the soft vocals of Elena.

The trio tend present themselves as a solo artist with Elena Tonra (the main vocal artist) as the face of the band. In my opinion I think this because the name 'Daughter' is more feminine than masculine and from the listeners point of view you guess that the band consists of a feminine vocal which is apparent in the songs. As the face of the band, Elena presents herself in an old fashion but natural way, with her short black hair and innocent face; this attracts the young and old.

To the right shows the EP cover for 'The Wild Youth' which features only a few songs compared to an album. When this was released in 2011, the trio decided to link the title of the EP to the cover of the digipack, therefore they chose to include some children in the cover. This portrayed their indie style as by not placing themselves as a band or Elena on the cover shows that they want to hide their image in some way and be original in their artwork.

However when looking at their recent full album called 'If You Leave', it features more of a natural and light coloured style to the front cover. They have also used an effect that looks youthful as it looks like a young girl is running in the woods due to the fading of the cream clothing. But if you look closely at the album you can see under the trees on the left, it seems like there are two men standing which indicates that they are part of the band.

This music video by Daughter called 'Still' was released from the album 'If You Leave' and is generally about how two people falling out of love of one another, but still clinging onto the ghosts of the love they once shared. Daughter show this through a narrative in the evening making it more depressing and can relate for the audiences.
-Diegetic sound is used at the beginning to emphasise the use of heels walking up some stairs to a flat, the non diegetic sound also starts at the same time. This helps to draw the audiences into the narrative of the music video.
- Low angle of the camera at start of the stairs and the girl walking up, underlines the late night and the clothing of the girl and how provocative she comes across as. The low angle of the camera also shows that a cat is there and emphasises how late at night it is.
- Having the tv on in the bedroom with Daughter performing highlights the use of non diegetic sound and that those images on the tv are the band.
- Aerial shot near the end shows two emotions and creates a longing effect for the audience.
- Behind the shoulder shot of the girl as she undresses shows how the pain of the relationship is hurting her as through the camera you can see how thin she is. Also showing the tattoo on her back supports this.